How Do Search Engines Operate?
Search engine optimization (SEO) is the technique of driving targeted traffic to a website through the organic rankings of search engines.
When you search for something in Google (or any other search engine), an algorithm works in real-time to return the "best" result. Google specifically examines its database of "hundreds of billions" of pages to find a set of results that best answer the search.
How does Google decide which result is the "best"?
Even though Google does not make the inner workings of its algorithm public, we know through filed patents and Google pronouncements that websites and web pages are ranked depending on:
Relevancy
Search engines prioritize pages that are directly connected to a keyword. Google, on the other hand, doesn't just rank by "the most relevant pages at the top." This is due to the fact that there are thousands (if not millions) of relevant pages for each search phrase. They rely on three other parts of their algorithm to organize the results in a way that promotes the best to the top.
Authority
It is Google's method of judging whether or not the content is reliable and trustworthy. The question is, how does Google determine whether a page is authoritative? They take into account the number of other pages that link to that page. Links from other pages are referred to as "backlinks." In general, the more links a page has, the better it will rank in search results.
Usefulness
Google ranks websites that are more informative and useful than a website with just quality content. To explain, suppose there are two websites - A and B about the same topic. Website A explains the topic in a concise manner and in an organized way. Website B has a lot higher quality content, however, in an unorganized way with lots of unnecessary elements.
Google will measure the websites by ‘user experience signals’ and thus will rank website A far higher than website B.
How does the SEO work?
SEO works by optimizing the website on various search engines such as Google, Bing, Amazon, or YouTube.
The goal is to ensure the search engine considers the website as the overall best result when an individuals searches.
The "best" result is determined by an algorithm that considers authority, relevance to the query, website loading speed, and other factors. For example, Google's algorithm includes over 200 ranking variables.
When most people think of "search engine optimization," they think of "Google SEO".
Paid vs. Organic Results
Search engine result pages are divided into two categories: organic and paid results. Organic search results (sometimes known as "natural" results) are results that are ranked entirely on merit. To put it another way, there is no way to bribe Google or other search engines to rank higher in organic search results.
Organic search results are ranked by search engines based on hundreds of distinct ranking parameters. However, Google considers organic results to be the most relevant, trustworthy, and authoritative websites or web pages on the subject. The important thing to keep in mind is: when you think about SEO, always aim to rank higher with organic results.
Paid search results are advertisements that appear above or below organic results. Paid advertisements exist independently to organic results. Advertisers in the paid results section are “ranked” by how much they are willing to pay for a single visitor based on the search. SEO doesn’t play a key role for paid results.
HTML
The HTML on the website is a crucial aspect of the SEO marketing jigsaw. Google will have a difficult time determining what rhe content is about and why it should rank higher than the competition if you don't use suitable tags, headers, and descriptions.
When individuals learn that HTML is a component of SEO, they become concerned, but there is no need to be concerned. You don't need to know how to code, and the procedure of altering tags and descriptions is really simple. In most cases, updating the HTML for SEO purposes is as simple as copying and pasting.
These three processes form the basis of SEO:
Elements of HTML
Title Tag: The title tag is what appears in the tab at the top of the browser and what appears when the page displays on Google. This is the most visible heading in the search, and it is highlighted in blue or purple.
Meta Description: The Meta description appears underneath the title tag. This is where you can inform the searcher what the material is about. This section should be keyword-optimized and have no more than 160 characters. You want it to look good on both mobile and desktop screens.
Schema: Schema is the result of numerous search engines working together. It's just a collection of certain HTML tags that improve the way the SERPs display the content.
Subheadings: The H1 is an example of a subheading. This is the title of the page, which appears at the top. While it may appear to be merely a string of words, it is critical since it is the H1. It serves as the major heading.
Search Engine Optimization Solutions
Search Engine Optimization has a lot to teach you. However, given the amount of focused traffic SEO can generate, it may be well worth the time and work.
As a result, we recommend contacting Digital Bowl to ensure that search engines can fully scan your site. We can then begin producing keyword-optimized content while making use of outreach to obtain backlinks. Contact us today to discuss how your SEO ranking stands and where it can reach.
